Decision-Making Methods
The Delphi Technique and Nominal Group
Technique (NGT) are two prominent research group decision-making methods widely
employed in academic and professional settings (Duggan & Thachenkary, 2004).
These methods serve as valuable tools for harnessing experts' or group members'
collective wisdom and insights to make informed decisions or reach a consensus.
This discussion will explore the Delphi Technique and NGT, comparing and
contrasting their key features, applications, and potential advantages and
limitations.
The Delphi Technique:
Definition and Process:
The Delphi Technique is a structured
communication process that aims to converge opinions or expert judgments on a
specific issue. It typically involves a series of structured questionnaires or
rounds administered anonymously to a panel of experts (Skinner et al., 2015).
Experts provide their opinions or forecasts in each round, and the results are
aggregated and redistributed for subsequent rounds. The process continues until
a consensus or predefined level of agreement is reached.
Applications:
The Delphi Technique finds extensive use in
various domains, including healthcare, technology forecasting, policy
development, and business strategy (Naisola-Ruiter, 2022). Expert insights and
diverse perspectives are precious when dealing with complex, uncertain, or ambiguous
problems.
Advantages:
- Anonymity: Experts can express their views without fear of
influence or bias from other panel members.
- Iterative
Process: Multiple rounds allow for
gradual convergence of opinions, enhancing the likelihood of achieving a
consensus.
- Inclusivity: Geographical and time constraints do not limit
participation, as experts can contribute remotely.
Limitations:
- Resource-Intensive: The Delphi process can be time-consuming and may
require significant effort to coordinate multiple rounds.
- Difficulty
in Panel Selection: Selecting
the right experts can be challenging, as their expertise and willingness
to participate are crucial.
- Potential
for Groupthink: Overreliance on the
Delphi process may lead to groupthink or homogenized opinions.
Nominal Group Technique (NGT):
Definition and Process:
The Nominal Group Technique is a structured,
face-to-face group decision-making method designed to facilitate idea
generation and prioritize them collectively. It involves a structured process:
- Silent
Idea Generation: Group members silently generate ideas or solutions to a
problem.
- Round-Robin
Sharing: Members share their ideas, and a facilitator records them.
- Clarification
and Evaluation: Members discuss and clarify ideas, identifying common
themes and concerns.
- Voting
and Prioritization: Members individually vote on the most viable ideas,
and results are tallied to determine priorities.
Applications:
NGT is frequently used in healthcare settings
for prioritizing patient care issues, in education for curriculum development,
and business for strategic planning. It effectively engages diverse groups in
decision-making, where face-to-face interaction is valuable.
Advantages:
- Structured
and Inclusive: NGT provides a framework
for idea generation and prioritization, ensuring that all group members'
voices are heard.
- Efficient: NGT can be conducted relatively quickly, making
it suitable for time-sensitive decisions.
- Enhanced
Understanding: Group discussion and
clarification promote a deeper understanding of issues.
Limitations:
- Face-to-Face
Requirement: NGT necessitates physical
presence, which can be challenging for geographically dispersed or remote
teams.
- Potential
Dominance: Strong personalities
within the group may dominate discussions or influence voting outcomes.
- Limited
Idea Generation: The process may limit the
number of ideas generated compared to less structured brainstorming
methods.
Comparison and Contrast:
The Delphi Technique and NGT are structured
group decision-making methods aiming to achieve consensus or prioritize ideas.
However, they differ in several key aspects:
- Communication
Mode:
- Delphi:
Typically conducted anonymously, emphasizing written communication.
- NGT:
Requires face-to-face interaction, emphasizing verbal communication.
- Anonymity:
- Delphi:
Provides anonymity to experts, reducing the potential for bias.
- NGT:
Involves face-to-face interaction, eliminating anonymity.
- Process
Iteration:
- Delphi:
Involves multiple rounds to reach consensus.
- NGT:
Usually a single-session process for idea generation and prioritization.
- Resource
Requirements:
- Delphi:
It may be resource-intensive due to multiple rounds and coordination
efforts.
- NGT:
Typically more time-efficient, suitable for shorter sessions.
In conclusion, the Delphi Technique and NGT
are valuable decision-making tools, each with strengths and limitations. The
choice between them depends on factors such as the nature of the problem, the
availability of experts or group members, and the desired level of anonymity
and face-to-face interaction. Both methods emphasize structured communication
and collective decision-making, contributing to more informed and well-rounded
outcomes.
References
Duggan, E. W., &
Thachenkary, C. S. (2004, June). Supporting the JAD facilitator with the
nominal group technique. Journal of Organizational and End User Computing,
16(2), 1-19. https://doi.org/10.4018/joeuc.2004040101
Naisola-Ruiter, V. (2022). The
delphi technique: A tutorial - taylor & francis online. Research in
Hospitality Management, 12(1), 91-97. https://www.tandfonline.com/doi/abs/10.1080/22243534.2022.2080942
Skinner, R., Nelson, R. R.,
Chin, W. W., & Land, L. (2015). The Delphi Method Research Strategy in
studies of Information Systems. Communications of the Association for
Information Systems, 37, 2. https://doi.org/10.17705/1CAIS.03702
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